John Balkam is an agent, author, and entrepreneur with over eight years of experience in the sports and entertainment industry. He is passionate about helping athletes, entertainers, and entrepreneurs make a positive difference in the world through their brand and platform.

As the director of Hoyas Rising, he helps Georgetown University student-athletes capitalize on their Name, Image, and Likeness (NIL), but more importantly, their brand for lifetime success. He also founded Third Win Group, a trusted partner for clients who want to align their values and goals with impactful sponsorship opportunities.

In 2019, he wrote 3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing, a book that explores how organizations can integrate a higher purpose into sponsorship platforms.

He is a Georgetown University alumnus and a frequent speaker and podcast guest on topics related to sports, entertainment, and social impact.