Agent, Author, Entrepreneur


John Balkam is an agent, author, and entrepreneur with over eight years of experience in the sports and entertainment industry. He is passionate about helping athletes, entertainers, and entrepreneurs make a positive difference in the world through their brand and platform.

As the director of Hoyas Rising, he helps Georgetown University student-athletes capitalize on their Name, Image, and Likeness (NIL), but more importantly, their brand for lifetime success. He also founded Third Win Group, a trusted partner for clients who want to align their values and goals with impactful sponsorship opportunities.

In 2019, he wrote 3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing, a book that explores how organizations can integrate a higher purpose into sponsorship platforms.

He is a Georgetown University alumnus and a frequent speaker and podcast guest on topics related to sports, entertainment, and social impact.


3-Win Sponsorship

The Next Generation of Sports & Entertainment Marketing


Third Win Group

The trusted business partner for mission-driven talent and brands.


hoyas rising

The NIL collaborative empowering Georgetown student-athletes.